Hello!

Hi, I’m Georgia! I’m a producer with extensive experience leading global digital marketing and product campaigns for high-profile clients. I specialize in managing cross-functional teams, guiding creative and technical strategy, and executing multi-channel campaigns across web, email, app, social, and retail platforms. I enjoy consulting with clients, streamlining workflows, and turning strategy into seamless, high-quality digital experiences that reach millions of users worldwide.

Experience

  • Interactive Producer 06.2024 - Present

    • Client: Apple

    • Produce and manage global digital marketing campaigns, delivering creative assets across web, email, app, social, and retail channels to reach millions of users worldwide.

    • Own timelines, resourcing, and execution while managing creative teams, daily escalations, and production challenges.

    • Lead reviews, stand-ups, briefings, and syncs by aligning creative, technical, and marketing teams to maintain consistency and quality throughout production.

    • Execute large-scale global email marketing campaigns with deployments to 140M+ users while ensuring accuracy, consistency, and on-time delivery.

    • Collaborate with cross-functional partners by guiding creative and technical decisions alongside designers, copywriters, developers, product marketing, brand, legal, editing, and analytics to produce high-quality digital experiences.

  • Product Specialist/Virtual Producer 05.2020 - 05.2024

    • Clients include: Amazon, Microsoft, Intel, HP, Merck, Oracle, KPMG, P&G, Charles Schwab, ADP, Intuit, Pfizer, and more.

    • Produced and delivered virtual events for clients, with attendee counts up to 200,000, serving as the primary client-facing producer from kickoff through post-event reporting.

    • Consulted with clients on event strategy, experience design, platform capabilities, and custom deliverables, including layout, branding, emails, in-event messaging, advertising, and CSS customizations.

    • Led weekly client meetings and collaborated cross-functionally with designers, enablement, services, and product teams to align requirements, prioritize tasks, and troubleshoot complex platform or workflow challenges.

    • Configured events end-to-end within the platform and managed timelines, revisions, and execution, providing training and guidance to new hires and junior producers.

    • Supported high-profile clients during live event days as subject matter expert of system and product, troubleshooting client or attendee issues and resolving technical and back-end errors to prevent recurrence.

  • Graphic & Web Designer 05.2018 - 05.2020

    • Produced custom websites, marketing collateral, and social graphics for small businesses, managing projects end-to-end.

    • Consulted on brand strategy, UX/UI, and visual identity, guiding creative and technical decisions to achieve client goals.

    • Built websites on Squarespace with HTML/CSS customizations, ensuring responsive, user-friendly experiences.

    • Managed project timelines, client approvals, budgets, and revisions, independently driving all aspects of project delivery.

  • Social Media Marketing & Event Planning Intern 10.2017 - 05.2018

    • Lead ideation exercise for brand persona, which lead to increased user engagement by ~ 10% by using Instagram and Facebook to market to outreach for new members and followers for the startup

    • Conducted UX research and interviewed 15 women to develop content strategy and identify trends in market.

  • Marketing & Website Development Intern 03.2016 - 05.2018

    • Designed, marketed, and launched the Maybach.com website, which elevated revenue streams by 5%.

    • Collaborated with a social media influencer and conducted a photoshoot to promote the seasonal collection and increase revenue streams and consumer awareness of products.

    • Built an inventory tracking system, which significantly increased the ability to identify optimal performing products and mitigating risk of catalog gaps and misplaced items.

  • Co-Founder, Winner of Startup Weekend 10.2015 - 03.2016

    • Won Start-Up Weekend, a 52-hour immersion program, where students ideate, create, and present a business idea from scratch. Created a furniture rental company for college students within an incubator. 


    • Worked with investors, executives, and marketing professionals regarding the launch of the startup.

    • Conducted surveys at local universities to test market demand and research the target demographic

  • Global Marketing

    Production

    Project Management

    Design & Strategy Consulting

    Marketing Strategy

    Team Leadership

    Cross-Functional Coordination

    User Experience

  • Miami University - Oxford, OH

    August 2013 - May 2017

    BA Emerging Technology in Business and Design

    Minor Management & Leadership

  • Certified Scrum Product Owner®

    Project Management Foundations

    User Experience/UX Research Foundations

    Software Development Lifecycle

  • HTML | CSS | Adobe Creative Suite | Figma | SquareSpace | Wrike | GSuite | SmartSheet

Clients

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