Hello!
I am Georgia! I am a Product Specialist/Virtual Producer with progressive experience in process and product development, project management, user experience, design, and key stakeholder relationships. Currently I have been contributing to the Experiences team at Notified, focusing on Virtual Events (these are like super fancy websites). I've had the privilege of collaborating with clients such as Amazon, Microsoft, HP, Intel, and Oracle. I manage up to 8 projects concurrently with timelines ranging from 4-12 weeks and have completed over 100 virtual events. Bringing clients' visions to life is my passion, and I thrive in making it a reality.
Experience
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Product Specialist/Virtual Producer 05.2020 - Present
• Clients include: Amazon, Microsoft, Intel, HP, Merck, Oracle, KPMG, P&G, Charles Schwab, ADP, Intuit, Pfizer, and more.
• Lead weekly meetings with client to consult on product’s capabilities and features in order to understand their vision.
• Collaborated with the enablement, services, and product teams, and senior management to create, manage, and update multiple projects relating to documentation, processes, and workflows for the event services team.
• Lead internal trainings on operating the new platform and implemented workflows, working jointly with the product team to prioritize and test all features and troubleshoot pain points to identify solutions and enhancements.
• Coordinated with project team to come up with an overall event plan and delegated tasks to the configuration team.
• Supported high profile client during live event days by acting as subject matter expert of system and product, troubleshot and report client or attendee issues and resolve technical and back-end errors to mitigate reoccurrence.
• Appointed as the go-to-person for all Virtual Producers and rewrote the job description to better translate with the integration of the new platform.
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Graphic & Web Designer 05.2018 - 05.2020
• Executed the marketing and direction of 40 products for 10 individual clients and achieved metrics such as 20%-50% increase in consumer engagement and business growth and a 33% improvement in referral rates.
• Recorded the original client vision, completed a mock-up and led the revision process, and compiled all texts and deliverables for the final implementation, utilizing Squarespace to transfer seven completed domains to clients.
• Launched and maintain an Etsy shop selling everyday household labels and graphics for restaurants with over 500 sales.
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Social Media Marketing & Event Planning Intern 10.2017 - 05.2018
• Lead ideation exercise for brand persona, which lead to increased user engagement by ~ 10% by using Instagram and Facebook to market to outreach for new members and followers for the startup
• Conducted UX research and interviewed 15 women to develop content strategy and identify trends in market.
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Marketing & Website Development Intern 03.2016 - 05.2018
• Designed, marketed, and launched the Maybach website, which elevated revenue streams by 5%.
• Collaborated with a social media influencer and conducted a photoshoot to promote the seasonal collection and increase revenue streams and consumer awareness of products.
• Built an inventory tracking system, which significantly increased the ability to identify optimal performing products and mitigating risk of catalog gaps and misplaced items.
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Co-Founder, Winner of Startup Weekend 10.2015 - 03.2016
• Won Start-Up Weekend, a 52-hour immersion program, where students ideate, create, and present a business idea from scratch. Created a furniture rental company for college students within an incubator.
• Worked with investors, executives, and marketing professionals regarding the launch of the startup.
• Conducted surveys at local universities to test market demand and research the target demographic
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Product Development
Project Management
User Experience
Marketing Strategy
Team Leadership
Cross-Functional Coordination
System Integration
Design & Strategy Consulting
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Miami University - Oxford, OH
August 2013 - May 2017
BA Interactive Media Studies, Entrepreneurship Track
Minor Management & Leadership
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Certified Scrum Product Owner®
Project Management Foundations
User Experience/UX Research Foundations
Software Development Lifecycle
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HTML | CSS | Adobe Creative Suite | Figma | InVision | SquareSpace | GSuite | SmartSheet | Trello
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